{"product_id":"type-designers-of-the-twentieth-century","title":"Type Designers of the Twentieth Century.","description":"\u003cp\u003eWith the advent of the twentieth century came many developments in printing technology which impacted the world of typeface design. At the start of the century, creating type was limited to a small number of elite artisans capable of hand-cutting each letter out of metal. When the manufacture of type became automated each original letter still had to be drawn by hand albeit now with minor constraints. It was the Second World War which radically changed type, with phototypesetting technology allowing for opportunities of digitisation.\u003c\/p\u003e\n\u003cp\u003eAlongside this background story of technological evolution,\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eType Designers of the Twentieth Century\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003edescribes the achievements (and occasional failures) of thirty-seven key type designers to explore the evolution of the designer, the rise of the advertising agency and the changing function of the printer. The working methods of each designer, the typefaces they designed and their lasting influence are described in detail.\u003c\/p\u003e\n\u003cp\u003eHere you will find Frederic Goudy and Edward Johnston, Stanley Morison and Roger Excoffon, Hermann Zapf and Adrian Frutiger, renowned contemporary designers such as Neville\u003cbr\u003eBrody and Carol Twombly, and many more. Taken together, the work and working lives of these extraordinary designers chart the radical changes that have taken place in typography during the twentieth century.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDavid Jury\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a writer, designer, printer and historian of type, typography and graphic design.\u003c\/p\u003e","brand":"Antinoë","offers":[{"title":"Default Title","offer_id":55605209039172,"sku":"31832","price":58.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0574\/4043\/6408\/files\/Typedesigners.jpg?v=1757425960","url":"https:\/\/anttopinoe.com\/products\/type-designers-of-the-twentieth-century","provider":"Antinoë","version":"1.0","type":"link"}